Blogs can be a great way to create traffic and leads to your insurance agency. It is very important to create relevant and helpful content that meets the needs of your audience.

How to articles certainly are a common method to engage your insurance agency’s current buyers, as they help them navigate common insurance jobs and problems. Examples include outlining what type of insurance coverage is available for different types of property as well as how to use self-service sites to make renewal easier.

Customer Posts

Developing experts to publish about a certain topic with your blog can provide a fresh point of view and add power to your website. For instance , you might consult an insurtech company spokesperson to write an extra post about how exactly insurance technology has helped their business develop.


Adding graça to your insurance agency’s weblog can add a runner touch and build trust with readers. Be it a story regarding mustache insurance or a photo of your office pet, humor is often a good way to determine a connection amongst the brand plus the reader.


Your e-newsletters are another great place to promote your insurance agency’s blog. You are able to link to the most recent posts out of your blog inside your e-newsletters.

Social networking

Using your insurance blog page to drive social networking engagement could also help your SEO work. For example , you may share a blog post about how to handle a number of types of liability claims in LinkedIn and promote it in your social media webpages.